The legacy of Disabled Access Day
On Disabled Access Day we saw so many great activities and events happening across the country, we’ve received lots of positive feedback and seen some great reviews on Euan’s Guide about people’s experiences from the day. But now that Disabled Access Day is over how can you, as a venue owner / manager / employee, ensure there is a legacy now that the 12th March has been and gone. Well there are lots of things you can do, take a look at our suggestions below…
Listen to feedback
Whether you received direct feedback on the day from your customers, encouraged visitors to review you on Euan’s Guide or sent a post event survey – take a look at what people said about their visit to your venue and see what, if anything, can be done to improve people’s visits going forward.
Did someone give you negative feedback? Don’t panic! It’s likely that one of the reasons you got involved in Disabled Access Day is to receive open and honest feedback from your customers. In fact, 12% of respondents to date have received feedback that they are going to act on to improve access in the future. Once you’ve had a chance to make changes, how about inviting the person back to show what you’ve done to make your venue more accessible?
Keep adding events…
Visitor numbers are also great feedback! If you held your first touch tour and it was sold out, that’s a great indication they’re in high demand! Last year, Borough Market held their first British Sign Language interpreted cooking demonstration on Disabled Access Day. They were so popular that they’re now a regular feature at the market. This year, we’ve seen lots of great events being tried for the first time, from early bird openings to touch tours. We look forward to hearing how these events are incorporated into venues’ calendars year round!
And remember that you can add your accessible events or activities to your Euan’s Guide listing so more people find out about them. Just log into your account and click add event – easy! We look forward to seeing the exciting events that get added over the coming year!
Speak to your staff
How did your staff find the day? Do they have any recommendations or suggestions that could help improve access at your venue? It might be that they suggest investment in staff training or have an idea for more accessible events going forward.
Equally, we’ve seen lots of reviews about how fab staff were on Disabled Access Day – so remember to pass on the feedback!
Add clear access information to your website
Make sure you have clear access information on your website. Did you know that 95% of people surveyed in the Access Survey advised they tried to find access information before visiting somewhere? Make it easy for people to find your access information and if you received good feedback, how about quoting a review or using a testimonial on your website. There’s nothing like a first-hand experience to encourage people to visit you!
Encourage more reviews on Euan’s Guide
We’ve seen lots of great reviews on Euan’s Guide, but encouraging people to leave reviews year round will help make more people aware of your accessible facilities and services. Consider adding a link to Euan’s Guide on any follow up emails you send, regularly sharing that your listed on social media and linking to Euan’s Guide from your own website (you can even ask for a widget!).
Remember to put your Euan’s Guide window sticker in a prominent place so people know you’re listed and if you’ve run out of ‘review us’ cards then you can always request more by emailing email@example.com.
Don’t wait until the next Disabled Access Day!
You don’t need to wait until the next Access Day to try something new or promote your venue’s accessibility! We like to celebrate great accessibility on Disabled Access Day, so by the time next year rolls around it would be great to hear what you’ve done to improve or promote access at your venue! Just remember to keep updating your Euan’s Guide profile so people know about any changes you make.