What makes a great listing on Euan’s Guide?
Euan’s Guide, the disabled access review website and app, is the main sponsor of Disabled Access. This year we are asking all venues to list of Euan’s Guide, why? It’s simple - to ensure all the information people require about access is in one place. But how do you make sure your listing has all the information that’s needed and that your venue stands out from the crowd?
Euan’s Guide have let us know their top tips so you can make the most of your listing…
1. A picture is worth a thousand words
Cliché? Perhaps, but venues with good pictures get more engagement than bare listings. Why? We can promote venues that have pictures in our newsletter, in our blogs and on social media. Posts on social media that feature an image attract a lot more attention, and the same is true for listings on Euan’s Guide. Plus the more photographs you provide the clearer the picture potential visitors can paint when they’re deciding whether or not to visit your venue – so get uploading!
Westminster Abbey even include a handy diagram in their listing complete with the nearest tube stations and entrances to the building.
2. Share your access statement
If you have one, definitely share it in your Euan’s Guide listing. People can get a brief overview of the access features your venue has through Euan’s Guide, but if you can offer even more information then definitely do. Then if people want additional information to what’s listed on Euan’s Guide they can easily find it.
The Royal Botanic Garden Edinburgh have added their access statement on Euan’s Guide. If you don’t have a statement but would like to write one for your venue take a look at the tools available on the VisitEngland and VisitScotland websites.
3. Accessible toilets, toilets, toilets
Information about accessible toilets, alongside wheelchair access, is often the most sought out information by disabled people looking to try somewhere new. Where are your accessible toilets? What are the dimensions? Do you have a Changing Places toilet? This kind of information is crucial for disabled people who may need access to an accessible toilet so make sure you include detailed information in your listing.
Eureka! The National Children’s Museum in Halifax has accessible toilets and a Changing Places toilet, they include information and a photograph of the facilities available in their listing so people know what to expect.
4. Be upfront
If your venue is a bit tight for space, be upfront about it. Do people need to book before they arrive? Do you only allow a certain amount of wheelchair users in to your venue at a time? Does your type of venue hold events that ask visitors to provide access requirements in advance? Be clear about what you are asking from your visitors to avoid disappointment when they arrive.
Mercat Tours in Edinburgh run city tours but due to the nature of the city some of them aren’t accessible, their listing lets users know what routes are and aren’t accessible and gives the option to arrange a private accessible tour of the city.
5. Think outside of your venue
Customers don’t just think about your venue when deciding if they wish to visit; they also think about how they would go about getting there and what services are in the vicinity. Searching for public transport routes, let alone accessible ones, is a time consuming and often stressful task. You know your location better than anyone, so make it easier for your customers to arrive by sharing parking and transport information in your listing. For visitors accompanied by an assistance dog, you could also offer suggestions of nearby parks where they may take their dog.
The Roald Dahl Museum and Story Centre in Great Missenden provides lots of information about local transport, including the number of local accessible taxi firm.
6. Keep your listing up to date
Remember to keep your Euan’s Guide listing up to date! If anything changes make sure you log back in to your account and edit your information so people know that the information they find on the site truly reflects what’s going on at your venue and there are no surprises. Whether it’s a brand new refurbishment or a new service you’re offering, make sure you let people know about it!
So if listing on Euan’s Guide is still on your to-do list, today is a great day to tick it off! Head over to EuansGuide.com now and join the thousands of other venues that are already shouting about their accessibility.